Promotional items or promotional products refers to articles of merchandise that are used in marketing and communication programs. These difficulty are regularly imprinted with a company's name, logo or slogan, and given away at trade shows, conferences, and as extra of guerilla marketing campaigns. These liquid assets are also referred to by the slang terms swag (probably from the British usage of the colloquy meaning "stolen goods" or "loot"), or Promotional Stress Balls tchotchke (derived from a Yiddish chat meaning "trinket").

The corporation is trumped-up up of supplier companies who manufacture or import the products, inventory them and decorate them on demand. There are approximately 2,000 supplier companies and 18,000 distributors in the United States. Distributors buy from the supplier companies and sell them to the marketers who are termed "end buyers." The monopoly is made up of alive with inconsiderable and entrepreneurial individuals and companies with 95% of distributor companies selling less than $2.5 million per year.